Four important buyer personas for car subscription programs
Recent talk in the automotive industry regarding car subscription programs focuses on important details, such as pricing, logistics, and business impact. One question that is often left out of discussions is: Who is actually supposed to purchase the car subscription service?
How a dealership's service center can use mobile to combat recent market threats
In a report commissioned by Cars.com, some important data was published regarding car dealership service centers and current market conditions. In this article, we will summarize these key findings, and we will discuss what this means for the future of mobile in dealership's service centers.
What is Geo-Fencing and How Can It Benefit Car Dealerships?
The automotive industry has recently put geo-fencing technology to use, and, for many firms, geo-fencing assisted marketing has become a major customer acquisition channel. However, how exactly are car dealerships using geo-fencing to increase revenues?
An Opportunity for Mobile in the Automotive Market: Mobile-Ordered & Home-Delivered Test-Drives
The “test drive” is a key step in the car-sales funnel, however potential car buyers experience unnecessary frictions between their initial desire for a test drive and their subsequent search, booking, and actual test-drive experience.